Commercial Strategy & Business Development
I partner with product businesses as an outsourced commercial arm. I build the strategy, open the doors, and close the deals - so you can focus on what you're best at.
Let's TalkThe Problem
Product design firms stop at the prototype. Business brokers start at the valuation. Nobody sits in the middle and does the commercial work that actually builds the revenue.
You've spent years perfecting the product. But the product doesn't sell itself. The pipeline is empty, the pitch materials don't exist, and you're one conversation away from a deal that never happens - because nobody's having the conversation.
Whether you've just finished a prototype, you're an established manufacturer hitting a ceiling, or you're building value ahead of an exit - the problem is the same: great product, no commercial infrastructure.
Prototyping, IP, patents, CAD, manufacturing setup
Market analysis, strategy, pipeline, pitch, sales execution
Valuation, sale, acquisition, growth capital
Daniel Hall
I treat your product like it's mine. I take an engineering-led approach to commercial problems - I don't guess where your market is. I map it, model it, and build a system to attack it.
My background is in technical, specification-led B2B sales across multiple industries. I've spent my career selling complex products into organisations that don't buy on impulse - they buy on value, ROI, and trust. That's the world I operate in.
I work as a dedicated commercial partner - not an agency that juggles fifty clients, and not a consultant who hands you a report and disappears. When I take something on, I treat it like it's mine. That means I'm in the pipeline, in the meetings, and in front of the buyers alongside you.
I start with the numbers. Production capacity, margin structure, addressable market, buyer conversion rates. I model the funnel before I pick up the phone. By the time I'm in front of a buyer, the strategy behind the conversation has already been engineered.
Three Ways I Help
Every engagement starts with the same methodology. But the objective - and the client - determines which lane we're in.
For inventors, designers & manufacturers with a new product
You've built it. Now it needs to sell. I analyse the market, identify the buyers, build the pitch, and either hand you the strategy or take the product to market myself.
For established SMEs hitting a revenue ceiling
You're good at making things but relying on word of mouth. I build the pipeline infrastructure, open new sectors, and engineer the sales process so growth isn't dependent on one person.
For owners planning to sell in 1-5 years
Buyers pay for revenue growth, not potential. I build the commercial evidence - diversified pipeline, growing order book, documented sales process - that drives your EBITDA up and your valuation multiple with it.
What I Deliver
Deep research into your addressable market. Sector sizing, competitor mapping, buyer profiling, pricing analysis, and a clear recommendation on where the volume sits.
A full commercial plan built backwards from your production capacity. Sector prioritisation, pipeline modelling, attack timelines, and the infrastructure needed to execute.
Sector-specific pitch decks, ROI calculators, financial models, cold outreach sequences, and every tool your product needs to sell itself in a meeting or an inbox.
I pick up the phone, send the emails, book the meetings, run the demos, and close the deals. Full pipeline management from first contact to signed order.
I map your competitive landscape across the dimensions that matter - capability, pricing, market presence, and perceived value. The output is a clear positioning strategy that shows you exactly where to win.
Assessing commercial viability for owners planning to sell or investors looking to buy. Market position, pipeline health, revenue concentration, and realistic projections.
Independent review of your existing sales team's performance, process, and pipeline. I identify the gaps and deliver a practical action plan to improve conversion and revenue output.
CRM setup, pipeline design, lead scoring, reporting dashboards, and the operational framework your team needs to run a repeatable sales process without you.
How We Work Together
You need the strategy, the analysis, or the materials - but your team handles execution. Ideal for market entry research, exit readiness assessments, and go-to-market planning.
You need someone to take your product to market and close deals directly. I operate as your outsourced commercial arm - fully embedded in the sales process from first contact to signed order.
Strategy and execution. The plan and the person who carries it out. Dedicated commercial leadership with full pipeline ownership and quarterly strategy reviews.
Currently Representing
I work with a select number of principals at any one time to ensure every product gets the focus and pipeline it deserves.
Got a product that needs a commercial partner? Whether you need a market study, a growth strategy, or someone to take it to market and close deals - let's talk.
Let's Talk
If you've got a product that needs selling, I'd like to hear about it. No pitch, no pressure - just a conversation about whether there's a fit.
